Recent Articles
Google Project Re: Brief – Amil Gargano – Re-imagining “Drive it Like You Hate it”
An inspiring project, inspiring people, inspiring concept … It’ s quite hard to find the word to describe such an engaging and inspiring project… Just enjoy it Here is the presentation of the campaign mechanism
Google Project Re: Brief – Brief Harvey Gabor – Re-imagining “Hilltop”
Google describes an inspiring project that was lunched last month: “And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they’re being used to connect, engage and entertain. So we designed this experiment to re-imagine what advertising can be and push the boundaries of how creative [...]
Google Project Re: Brief – Introduction
Google describes an inspiring project that was lunched last month: “And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they’re being used to connect, engage and entertain. So we designed this experiment to re-imagine what advertising can be and push the boundaries of how [...]
I have a close relationship with my coffee
Because I do love coffee, because I find British people intriguing and because I love My White Chocolate Mocha I am glad to write about Starbucks initiative. I find Starbucks’s initiative a very good example on how to engage or how to make a more personal experience between your customer and your brand. I’ll take a [...]
Human psychological profile
Discovering your psychological profile may be useful in your everyday life, but also it may help you in various ways: it can help you find out what carrier best suits you, the way you relate to others, the way you cope with others and I am sure you can find out more helpful things that this process of knowing oneself [...]
About the Oscars
Waiting for tonight 84th Academy Awards Gala got me wondering… So, why Oscars? How did “they” come up with this name and, especially, why this name?! How was the brief back then? Well, me must give this statue a name – we can’t just tell – the statue. Funny this process, isn’t it? The statuette’s nickname of Oscar has unknown [...]
The amount of success you are able to get in a lifetime …
Today, I will leave out my usual topic – and I will post some inspiring words, I won’t discuss this last past days in Romania but I will like to say something that I find missing in Romanians way of thinking, acting, inspiring others. It’s tempting to dream your way to success because today’s vision can turn [...]
The Psychology of Social Commerce – Infographic
In order to effectively market products to consumers you need to have a good understanding of behaviour patterns of your target. Psychologists have defined six universal traits that have been seen in shoppers and are now being seen in social commerce. Psychologists have defined six universal traits that have been seen in shoppers and are [...]
